This flexibility enables publishers for unlimited creativity in terms of the advertising inventory and its relationship with the content elements yet keeping it efficient in respect to resource utilization. Even if a special script for an original feature needs to be programmed, it can be easily done and added to the placement via its custom parameter(s), without requiring this feature to be delivered within the entire universal library for each webpage request.
A perfect tool to monetize Infinite-Scroll and Lazy-Loading pages, Responsive Layouts, long listings, articles and rails, dynamic and user entered/social content, comments, forums content, even the content of the Footer — all based on the ultimate viewability on Desktops, Mobile and Tablets.
Publishers can now convert the unused or previously considered undesirable below-the-fold space into the most premium viewable inventory automatically, with no changes to the website, and enhance the site viewability rating — the ad placements create and clone themselves intelligently based on the opportunities created on each individual viewer's screen, maximizing the revenue potential.
Different from Google's Automated Ads, with LIQWID VAL publishers have complete control on which type of ads can be inserted into any specific part of the scrolled in view content and are enabled to manage monetization of these dynamically-created, on-the-viewer's-screen inventory opportunities via direct sales or programmatically.
If there is no ad available that meets pricing expectations or other delivery criteria, the content remains as it is, like nothing happened, without any disruption to the viewer's experience.
Many think of a web page as the requested HTML document regardless of length and complexity of the rendered interactive content. But from a viewer's standpoint, a page is whatever is currently in view at a time.
As viewers scroll, even as long as on so called lazy-scroll or infinite-scroll pages, they are essentially turning the page to look at new content and of course the ads disappear as the page is scrolled (turned). This scrolling of content is what creates the all-equally-valuable viewable market opportunities. And because such opportunities are created and managed by the LIQWID VAL engine programmatically (without the use of manually-defined ad slots), the "After the Page Load" Market is based entirely on viewable-only ad opportunities for both, direct campaigns and programmatic programs. And in the programmatic space, a new bidding auction starts for each individual viewable opportunity.
For the subsequent opportunities, ads are inserted only at the time the placement opportunity is known to be viewable at that time, subject to a dynamic bidding process, resulting in superior yield and revenue maximization. Publishers do not need to lower the price in order to fill the slot.
With LIQWID VAL, publishers do not need "below-the-fold" (BTF) ad slots at all and are enabled for a complete automation of advertising inventory and campaign management based on viewable-only ads. By keeping only slots that Google recommends via their policies as the "above-the-fold" (ATF) inventory transacting at the point of the "page load," publishers are enabled to monetize the rest of the content with ultimate effectiveness managed programmatically by LIQWID VAL technology.
The publisher community significantly increases the premium inventory potential while having not more than one or two ads on the screen at any given time that can be reliably managed and not subject to human error.