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Managed via a point-and-click dashboard, the ads can be inserted into any specific part of the viewable [or scrolled in view] content. This allows you to expand premium viewable inventory for both direct sales and programmatic by monetizing the space that otherwise would remain empty or considered "below-the-fold", all based on the highest viewability criteria the advertisers are looking for. The Fold is no more.

Monetize empty space with 100% viewable ads, only, by inserting 300x600 or 160x600 placements based on which size can fit the entire ad within the available viewable dimensions outside of the scrollable content page.

You can set a single OnTheSide placement to run an ad on the left or right side only. These placements are providing best in-view time metrics the advertisers love without the disruption to the viewer's experience.

This placement provides incremental value at its best and facilitates the upward bid competition on the market. The LIQWID engine makes calls for bidding only if it has determined that the ad can fit in the viewable dimensions. This allows for bidding based on higher-than-average market floors without concern of "fill rate" as the primary driver, since there is no ad slot to fill. If there is no ad to insert, then the content stays the way it is. Our focus is the maximization of revenue, not fill.

Emulates a user scroll

With LIQWID there is no such thing as "fold" as the ads are inserted only if the ad can fit within the available viewable dimensions within the scrolled in view content. On the article pages where the left column content is commonly longer than in the right column, this placement shows great performance metrics because of its long-in-view time quality, without disruption to the viewer's experience.

Emulates a user scroll

Yes, you can monetize the footer based on 100% viewable ads (usually 970x250 or 728x90) shown above the scrolled-in-view footer. A different behavior or animated effect can be applied on any unit. For demonstration, we have applied a slight fading in and out effect on all samples so you can see how LIQWID ads manifest their viewability when the viewer scrolls the page.

Emulates a user scroll

Even your existing leaderboard units can significantly increase your incremental revenue potential. The LIQWID placements can manage and provide waterfall extensions in both directions – it can pass back to your existing fill and/or trigger a pass back call from your existing fill (for example Prebid or DFP) to fire the LIQWID auction.

Emulates a user scroll

In-article (usually 300x250 or 728x90) can be set to be inserted in any part of your articles or long-scrolled content pages based on a specific pattern of the layout elements or a specific parts of the actual content. As long as the content has the actual viewership, it can be effectively monetized irrespective to the scrolling position of the page.

Our LIQWID Adaptive Ad instantly reconfigures and scales itself when delivered to fit the available viewable space providing a complete and 100% viewable ad experience always, regardless of the size and dimensions available for the creative. Because of a number of creative implemented in this format, these ads are not available for programmatic program yet, but you can benefit from selling them directly – LIQWID's award winning digital studio will implement the ads for you and help to manage the campaign delivery, unless you want to do it by yourself using our state-of-the-art campaign management and reporting system.

A powerful unit that allows for a complex creative and variety of sizes, including flexible and expandable options. It supports sticky and scrollable positioning without any programing involved. For example, it can show initially as an in-content leaderboard or expandable and then stick when the user starts scrolling. It can be supplied with an optional Close button and custom appearance and shadow effects as well.

Emulates a user scroll

A fixed positioned ad in the base of the device screen, usually 728x90. It can be supplied with the optional Close button and custom appearance and shadow effects. Unlike similar units on the market, it does not create a layer that covers the content and its interactivity is across the entire screen width.

A fixed positioned ad in the base of the mobile phone screen in portrait or landscape position. It also can be supplied with the optional Close button and custom appearance and shadow effects. Ironically, this unit looks great on desktop screens also because it does not cover much of the content.

Like with the desktops similar in-article placements, you can insert (300x250 and 320x50) ads into any part of your articles or long-scrolled content pages on mobile devices based on a specific pattern of the layout elements or a specific parts of the actual content. As long as the content has the actual viewership it can be effectively monetized, irrespective to the scrolling position of the page.

Similar to the desktop version, this powerful unit that allows for a complex creative based on 320x50 on mobile and 970x250 or 728x90 on tablets, including flexible and expandable options. It supports sticky and scrollable positioning without any programing involved. It can be supplied with an optional Close button and custom appearance and shadow effects as well.

Any standard ad size unit can be set to run as an interstitial enabling for additional viewable inventory without any extra work. LIQWID provides an easy-to-set for a skip view time and frequency cap control that allows for a minimum time increment between interstitials to be viewed by each viewer.

With LIQWID, even Wallpaper ads can be delivered with 100% viewability guarantees. For a programmatic program, you can use a standard 300x1050 unit, and also you can use any creative (image or HTML5) of any size that make sense to you and expand your direct sales offering with a premium unit that does not require any custom implementation. Most important, you can rotate wallpapers like display ads, maximizing your incremental revenue potential.

Any creative can be made to 'liqwify' into an Adaptive Ad format, using HTML5 and dHTML tools and style sheets or pre-programmed LIQWID Adaptive-Matrix templates, which can accommodate creative needs for any brand or message. Adaptive ads are essentially a webpage with all of its inherent qualities. Adaptive ads can embed a variety of media formats and interactive functionalities, including games and e-commerce, so the viewer does not have to leave the content page when interacting with the ad.

When the LIQWID Adaptive ad format is used for Skins, the creative is never cropped and 100% of the ad message is in view on every impression reported. Agencies and advertisers are provided large, creative palettes, for highly impactful, dynamic ad creative and messaging, with ads that always fit perfectly, regardless of the ad dimensions, making it a perfect option for direct sales. Not only you can get rid of white space for good, but you can actually transform it to the most valuable advertising real estate and make it work for you.

The good thing about Adaptive Video Skins is that implementation is very easy for direct sales. Instead of complex creative assets, and an implementation and approval process, all you need is a video. Our Adaptive Video Skins unit is essentially a responsive video player that can be combined with any custom creative elements. This unit is not available for programmatic yet, but we are working on this.

Webmercial is a TV-like responsive video interstitial that can run automatically based on specific reach and frequency goals/settings or can be user-initiated having a button embedded somewhere in the content, like the one we use for demonstration. User-initiated Webmercial does not disrupt the viewer's experience and therefore does not have length limitation – it can be an infomercial, corporate video, presentation, and even TV show or movie. Webmercial allows for pre-roll insertion, rotation. Like any other LIQWID placements, Webmercials can be targeted precisely to any specific pages or sections on the website and geo targeted.

Any standard ad size unit can be set to run as an interstitial enabling for additional viewable inventory without any extra work. LIQWID provides an easy-to-set skip view time and frequency cap control that allows for a minimum time increment between interstitials to be viewed by each viewer.

Video Interstitials can be used only for desktops because video does not auto play on tablets and mobile devices. However, any creative can be utilized for cross-device, Responsive Interstitial campaigns when the creative is implemented as a responsive HTML5 webpage, making it ideal for direct sales high-impact unit. Even the implementation of such creative is no different from a regular responsive webpage. Because there are still not many ads implemented, the programmatic fill with such ads is not available as of yet.

Unlike Pre-roll that can help to monetize only video content, the LIQWID in-article responsive 15 -30 sec video ads can monetize any web content based on 100% viewability criteria supported by the in-focus play control. The ads can be set to play muted or not muted when inserted and is an ideal option to monetize your articles and long-scrolled content pages. Video ads are inserted based on available winning bids and bidding occurs only when they can be viewable in an in-focus browser window tab. You can move the browser outside of the viewable screen to see how ads react to the available viewable dimensions – all LIQWID ads are based on the highest industry standard for viewability with the difference that any placement can be set with additional, specific to your required appearance parameters and animated effects.

Webmercial is essentially a TV commercial playing in a responsive video player overlaying the content. It can run automatically based on specific reach and frequency goals/settings or can be user-initiated having a button embedded somewhere in the content, like the one we use for demonstration. User-initiated Webmercial does not disrupt the viewer's experience and therefore does not have length limitations – it can be an infomercial, corporate video, presentation, and even TV show or movie. Webmercial allows for pre-roll insertion, rotation. Like any other LIQWID placements, Webmercials can be targeted precisely to any specific pages or sections on the website and geo targeted.

The good thing about Adaptive Video Skins is implementation is very easy for direct sales. Instead of complex creative assets and an implementation and approval process, all you need is a video. Our Adaptive Video Skins unit is essentially a responsive video player that can be combined with any custom creative elements. This unit is not available for programmatic yet, but we are working on this.

You can set any specific combination of placements to be inserted at the same time. Only those that actually can be viewable will show and report an impression, however, all of them will be available in the viewer's browser to be inserted based on the opportunity. This enables publishers for a more creative approach in their premium and sponsored offerings. In this example, different placements will have the same creative when you scroll the page.