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making something from nothing ®
LIQWID Monetization Platform
The All-in-one Tag monetization solution based on fold-less (viewable-only) inventory for programmatic and direct sales.
LIQWID is an award-winning monetization solution for digital publishers entirely based on Viewable-only inventory for Display, Video, Skins/Wallpaper, Rich Media and Native formats injected on the fly into the viewport of the user's browsers on desktops and mobile devices. This allows the targeting and monetizing of any specific part of the content when it is located or scrolled in view.

LIQWID Monetization Platform includes an array of technological solutions and functionalities of the Ad Manager/Server and Campaign/Revenue Manager that allows the monetization of any website quickly and easily without modifying the code of the webpages, ever.

Powered by our patented Adaptive Viewable Advertising Dynamic Insertion technology, the LIQWID Monetization Platform enables digital publishers for the complete automation of advertising inventory, ultimately maximizing the viewable impression opportunities created and managed on the viewer's screen programmatically (that cannot be achieved with the legacy architecture based on the ad slots manually predefined in the markup.) With LIQWID, all impressions are created equal — the Fold is no more.

LIQWID can be used as a primary ad platform or as a supplement to the existing publisher ad platform (for example DFP) providing an additional and entirely incremental revenue stream based on viewable-only ads.

LIQWID increases the revenue potential from direct sales and programmatic by optimizing multiple revenue sources through our Dutch Auction methodology (LIQWID Demand Manager solution), while significantly increasing the publishers overall viewability rating. Publishers have the flexibility to use our LIQWID Funnel as a primary revenue source or use their existing relationships via demand tags or integrated via Prebid.

Publishers are enabled to sell direct display, skins and video campaigns based on 100% viewability KPI verified by MRC accredited vendors.

Comparison to traditional ad server architecture
The traditional approach is based on a process flow whereby the ad slot is manually predefined in the code/markup of the webpage first and then filled with the ad when the page is loaded. With the LIWQID VAL (Viewable Advertising Library) process, the ad slot exists in a form of a "virtual board", where the logic and configuration are saved within the ad Placement parameters rather than on the publisher's page. The ad manages its position and appearance by creating its custom markup and then is rendered only based on required conditions.
Key Differentiation Features
Viewable-only Inventory targeted to a specific node of the content on a managed way without coding and manually creating ad slots in the code of the webpages
Self-Cloning Placements based on the programmatically determined viewable opportunities targeted to a specific node of the content
Monetization of the below-the-fold content based on above-the-fold (viewable-only) ads positioned relative to a specific node of the content
Campaign / Direct Sales based on managed high-viewability KPI (100% viewable-only ads)
Adaptive ad format (Skins/Wallpapers based on 100% viewable-only ads)
Inventory Visualization / Programmatic and Direct Sales based on ad placement location [on the screen] (Placement packages).
High-viewability PMP-enabled inventory (at the placement level)
Viewable-only Inventory forecast, delivery and pace management based on Reach & Frequency
Key Publisher Benefits
Automated inventory approach that maximizes the opportunities while ensuring that no more than one or two ads are located on the screen at any time. Placements can pass events to each other, providing a managed way to maximize the revenue potential without any disruption to the viewer's experience.
Monetize "below-the-fold" content using "above-the-fold" ads.
Monetization of the infinite scrolling, lazy-scrolling pages and responsive cross-devices layouts as well as complex creative and dynamic layouts based on 100% viewable ads.
Monetize dynamic and social content using Self-Cloning Placements.
Ads are injected on the fly when the targeted part of the content is scrolled in the viewport and clone themselves based on a specific logic or pattern. Essential for listing-type or dynamic content, forums, comments, galleries, etc.
Monetize unused space on the webpage efficiently.
Long-time, in-view ads injected within the available viewable dimensions or in the right/left rail and clone based on a specified time in view. Incremental viewable inventory allowing for custom Sponsored-type, direct sales packages based on 100% viewability KPI.
Enable your properties with super-premium offerings with ease.
Magazine-like, Rich Media interstitials, skins and in-article placements with Video or HTML5 interactive animation. Our LIQWID Adaptive Skins fit the available viewable space providing a complete ad experience, always.
Create cutting-edge inventory with no programming involved.
No coding or time-consuming set up — a campaign with a variety of LIQWID placements and creative formats can be set in minutes with the point-n-click dashboard, and you never touch the code of your website.
Benefit from the High-Viewability, Premium Programmatic options.
Set Viewability Deals with your programmatic demand partners or participate in our partner's high-viewability PMPs via our LIQWID Funnel.
Compliance with the EU cookie law, LIQWID Cookie Consent, is integrated within the LIQWID all-in-one-tag solution.
Fee schedule is waived for clients who use LIQWID Funnel as the first look in our programmatic program. For all clients using LIQWID Funnel as the first call, all services and features used for all direct campaigns are free as well.
Join LBC (LIQWID Broadcasting Club) and get 20% discount on all fee schedules.
Fee Schedule, similar to traditional ad-serving, only based on Viewable-Ad Opportunities and related features
Viewable-Ad Opportunities per Month
CPM Rate (USD)
Publishers using LIQWID Funnel as the first look/call in the programmatic program (with the passback to the demand set by the publisher). Unlimited number of opportunities. Free
0 — 50 Million 0.241
50 Millions — 150 Million 0.223
150 Millions — 200 Million 0.192
200 Millions — 500 Million 0.171
500 Millions — 1 Billion 0.152
1 Billions — 3 Billion 0.134
Greater than 3 Billion 0.121