LIQWID Monetization Platform includes an array of technological solutions and functionalities of the Ad Manager/Server and Campaign/Revenue Manager that allows the monetization of any website quickly and easily without modifying the code of the webpages, ever.
Powered by our patented ad.Inject technology, the LIQWID Monetization Platform enables digital publishers for the complete automation of advertising inventory, ultimately maximizing the viewable impression opportunities created and managed on the viewer's screen programmatically (that cannot be achieved with the legacy architecture based on the ad slots manually predefined in the markup.) With LIQWID, all impressions are created equal — the Fold is no more.
LIQWID can be used as a primary ad platform or as a supplement to the existing publisher ad platform (for example DFP) providing an additional and entirely incremental revenue stream based on viewable-only ads.
LIQWID increases the revenue potential from direct sales and programmatic by optimizing multiple revenue sources through our Dutch Auction methodology (LIQWID Demand Manager solution), while significantly increasing the publishers overall viewability rating. Publishers have the flexibility to use our LIQWID Funnel as a primary revenue source or use their existing relationships via demand tags or integrated via Prebid.
Publishers are enabled to sell direct display, skins and video campaigns based on 100% viewability KPI verified by MRC accredited vendors.
Key Differentiation Features
|Viewable-only Inventory targeted to a specific node of the content on a managed way without coding and manually creating ad slots in the code of the webpages|
|Self-Cloning Placements based on the programmatically determined viewable opportunities targeted to a specific node of the content|
|Monetization of the below-the-fold content based on above-the-fold (viewable-only) ads positioned relative to a specific node of the content|
|Campaign / Direct Sales based on managed high-viewability KPI (100% viewable-only ads)|
|Adaptive ad format (Skins/Wallpapers based on 100% viewable-only ads)|
|Inventory Visualization / Programmatic and Direct Sales based on ad placement location [on the screen] (Placement packages).|
|High-viewability PMP-enabled inventory (at the placement level)|
|Viewable-only Inventory forecast, delivery and pace management based on Reach & Frequency|
Viewable-Ad Opportunities per Month
CPM Rate (USD)
|Publishers using LIQWID Funnel as the first look/call in the programmatic program (with the passback to the demand set by the publisher). Unlimited number of opportunities.||Free|
|0 — 50 Million||0.241|
|50 Millions — 150 Million||0.193|
|150 Millions — 200 Million||0.173|
|200 Millions — 500 Million||0.142|
|500 Millions — 1 Billion||0.124|
|1 Billions — 3 Billion||0.092|
|Greater than 3 Billion||0.073|