Thanks to LIQWID slot-less technology that allows for very original and sophisticated creative implementations to be delivered without touching the code of the websites. This also allows delivering a custom creative across websites with entirely different layouts on an unlimited scale without requiring coordination of each of them on the technical side. Agencies can be very creative and design custom campaigns with very specific audience and delivery requirements.
The process of campaigns design and implementation uses a traditional RFP (Request for Proposal) and IO (Insertion Order) based flow. LIQWID enabled publishers are technically ready to run any such creative campaign at any time without any technical involvement required — just approve the ad, schedule and price. Such campaigns that are based on premium viewability KPIs may also include standard IAB size ads.
That is why we created our LIQWID Broadcasting Club (LBC). LBC is not an online network in its common meaning because it is based on Proposals and Media Kits representing the brand of each participating publisher.
With the "club" approach, Publishers do not commit to run each campaign — they only do so if they like the creative/unit and other campaign parameters and accept the price via RFP/IO process. Agencies also can send RFPs to any specific publisher based on the campaign goals.
Any Publisher can become a member of LIQWID Broadcasting Club, even without using LIQWID services or the LIQWID Partner monetization [programmatic] program. LIQWID Broadcasting Club does not require any implementation on the publisher side. The tag that can deliver a very sophisticated ad experience can be easily included via a pixel or tag manager at any time just for the period of the campaign delivery.
Membership allows us to include the publisher in the Proposals for relevant campaigns, while giving control to publishers to approve each specific RFP/IO.