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making something from nothing ®
Ask yourself a question:
Why do webmasters align webpages at the center of the screen?
Shifting the webpage to the left would create premium viewable inventory on most screens with a magazine full/or half page-like ad experience. The good thing - you do not need to change anything.
LIQWID Viewable Advertising Library allows for placements that can shift your webpage to the side when the ad is running automatically. This provides the flexibility to run both, Skins and Magazine-like ads at any time.
See more samples...
Experience the Viewable Advertising Library and get inspiration for your ideas...
For Publishers & Media Companies
The All-in-one Tag monetization solution based on fold-less (viewable-only) inventory for programmatic and direct sales.
Viewable Advertising Library
Completely automated advertising inventory — effective monetization of a website without touching the webpage code, ever.
A programmatic product enabling publishers for immediate incremental revenue using Dutch Auction method.
Optimization of multiple revenue sources manager for programmatic and traditional demand.
CMP (Cookie Consent)
Integrated solution to the EU cookie law enabling publishers for EEA inventory control and Consent hookup with demand partners.
High-impact ad format for publisher direct sales based on 100% viewability KPI supported by our digital studio.
Pricing analisys tool employing viewable-only inventory for digital publishers and media companies.
Broadcasting Club (LBC)
Accept RFPs for campaigns based on viewable-only ads from national and local advertisers.
For Agencies & Media Buyers
Send us RFP
Fold-less Adaptive Ads
Super-premium ad format supported by digital studio and campaign management for custom-designed campaigns.
Cross-websites campaigns employing viewable-only inventory forecasted and allocated for agencies and media buyers.
Fold-less Campaign Analytics
Reporting based on TV-like Reach & Frequency distribution model allowing for GRP and Direct Response analysis.
For Exchanges & Ad Tech Partners
Viewable Inventory Unfolder
A fast and easy solution to transform your direct publishers the below-the-fold or entire inventory into viewable-only inventory.
Evolution of the "Impression"
Ironically, there was no reason to argue the viewability quality - everything on the page was rendered in view, if the user was patient enough to wait for the loading content.
Standard definition of an impression established by IAB Impression Guidelines.
The first-ever global media measurement guidelines agreed on by key industry bodies established a detailed definition for measuring online ad impressions.
First MRC accredited Viewable Impression metric technology, RealVu, for ad delivering technology, not verification, May 10, 2010
First-Ever Ad Verification Summit, Mar 2010. Nik Mentchoukov presents for the first time the Viewability technology and methodology to the IAB members.
LIQWID Ad Technology®
LIQWID introduces at ad:tech the technology for the insertion of 100% viewable-only ads without the use of traditional ad slots predefined on the page, Apr 13, 2011.
Above / Below the Fold
New IAB OpenRTB protocol allows the presentation of opportunities for programmatic trading based on Above the Fold and Below the Fold value.
Advisory released by MRC to refrain from transacting on viewable impressions, Nov 2012.
MRC Lifts Advisory
MRC Lifts Viewable Impression Advisory, Mar 31, 2014 
Served Impression term gradually replaces Impression.
LIQWID introduced the Viewable Advertising Library, essentially eliminating the concept of Fold and making all impression opportunities presented for trading of equal and premium value, Jul 17, 2017.
Prebid.org, Inc., an organization dedicated to the development and promotion of header bidding solutions to trade impressions before the page is loaded, Sep 11, 2017.
DFP transition from counting impressions based on ad server decision (i.e., ad is served) to counting impressions based on download (i.e., ad begins to load on a page)., Oct 2, 2017
The Fold is No More
With LIQWD, all impressions are of equal and premium value regardless of where the ad placement is positioned relative to the content. An ad is only called for and delivered within the inserted virtual board once the targeted content appears in the viewport of the viewer's browser (i.e., only when the ad can be seen by the viewer). See it in action...
TERMS OF SERVICE
making something from nothing ®
®2010-2018 LeftsnRights, Inc. All rights reserved. LIQWID® and any LIQWID product or service name or logo used herein are registered trademarks or trademarks of LeftsnRights, Inc. Certain elements of the LIQWID® and LIQWID AD TECHNOLOGY® are the subject of one or more pending patent applications and/or issued patents, including, without limitation, United States Patent Nos. 8,881,033; 8,832,559; and 9,575,934.
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