LIQWID introduced the Viewable Advertising Library, essentially eliminating the concept of Fold and making all impression opportunities presented for trading of equal and premium value, Jul 17, 2017.
Prebid.org, Inc., an organization dedicated to the development and promotion of header bidding solutions to trade impressions before the page is loaded, Sep 11, 2017.
DFP transition from counting impressions based on ad server decision (i.e., ad is served) to counting impressions based on download (i.e., ad begins to load on a page)., Oct 2, 2017
The Fold is No More
With LIQWD, all impressions are of equal and premium value regardless of where the ad placement is positioned relative to the content. An ad is only called for and delivered within the inserted virtual board once the targeted content appears in the viewport of the viewer's browser (i.e., only when the ad can be seen by the viewer). See it in action...
TERMS OF SERVICE
making something from nothing ®
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