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For Publishers & Media Companies
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Ad Manager & Server
An award-winning monetization solution for digital publishers entirely based on Viewable-only inventory.
Viewable Advertising Library
Monetize your website quickly and effectively without modifying the code of the webpages, ever.
Primebid
Primebid provides a placement-level bidding auction for viewable opportunities pre-verified in real time.
CMP (Cookie Consent)
Integrated solution to the EU cookie law enabling publishers for EEA inventory control and Consent hookup with demand partners.
Adaptive Skins
High-impact ad format for publisher direct sales based on 100% viewability KPI supported by our digital studio.
Broadcasting Club (LBC)
Accept RFPs for campaigns based on viewable-only ads from national and local advertisers.
For Agencies & Media Buyers
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Adaptive Ads
Super-premium ad format supported by digital studio and campaign management for custom-designed campaigns.
Viewability Campaigns
Cross-websites campaigns employing only 100% viewable ads.
Campaign Analytics
Reporting based on TV-like Reach & Frequency distribution model allowing for GRP and Direct Response analysis.
For Exchanges & Ad Tech Partners
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Viewable Inventory Unfolder
A fast and easy solution to transform your direct publishers the below-the-fold or entire inventory into viewable-only inventory.
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Evolution of the "Impression"
First Banner
Ironically, there was no reason to argue the viewability quality - everything on the page was rendered in view, if the user was patient enough to wait for the loading content.
[1]
1995
Impression
Standard definition of an impression established by IAB Impression Guidelines.
[2]
1998
Measurement Guidelines
The first-ever global media measurement guidelines agreed on by key industry bodies established a detailed definition for measuring online ad impressions.
[3]
2004
Viewable Impression
First MRC accredited Viewable Impression metric technology, RealVu, for ad delivering technology, not verification, May 10, 2010
[4]
2010
Verification
First-Ever Ad Verification Summit, Mar 2010. Nik Mentchoukov presents for the first time the Viewability technology and methodology to the IAB members.
[5]
2010
LIQWID Ad Technology®
LIQWID introduces at ad:tech the technology for the insertion of 100% viewable-only ads without the use of traditional ad slots predefined on the page, Apr 13, 2011.
[6]
2011
Above / Below the Fold
New IAB OpenRTB protocol allows the presentation of opportunities for programmatic trading based on Above the Fold and Below the Fold value.
[7]
2012
MRC Advisory
Advisory released by MRC to refrain from transacting on viewable impressions, Nov 2012.
[8]
2012
MRC Lifts Advisory
MRC Lifts Viewable Impression Advisory, Mar 31, 2014 [9]
Served Impression term gradually replaces Impression.
LIQWID introduced the Viewable Advertising Library, essentially eliminating the concept of Fold and making all impression opportunities presented for trading of equal and premium value, Jul 17, 2017.
[15]
2017
Header Bidding
Prebid.org, Inc., an organization dedicated to the development and promotion of header bidding solutions to trade impressions before the page is loaded, Sep 11, 2017.
[14]
2017
Downloaded Impression
DFP transition from counting impressions based on ad server decision (i.e., ad is served) to counting impressions based on download (i.e., ad begins to load on a page)., Oct 2, 2017
[13]
2017
The Fold is No More
With LIQWD, all impressions are of equal and premium value regardless of where the ad placement is positioned relative to the content. An ad is only called for and delivered within the inserted virtual board once the targeted content appears in the viewport of the viewer's browser (i.e., only when the ad can be seen by the viewer). See it in action...